20% off Custom Bridal. Use Code: FORYOU.

ENDS 11/4

for more information on this promotion, see our current promo details page. See Details
20% off Eternity Bands. Use Code: FORYOU.

ENDS 11/4

for more information on this promotion, see our current promo details page. See Details
20% off Custom Men's Bands. Use Code: FORYOU.

ENDS 11/4

for more information on this promotion, see our current promo details page. See Details
20% off Personalized Jewelry. Use Code: FORYOU.

ENDS 11/4

for more information on this promotion, see our current promo details page. See Details
$150 off $999+. $300 off $1,999+. code: CELEBRATE

ONLINE ONLY

for more information on this promotion, see our current promo details page. See Details
Buy one, get one free. $19.99 natural diamonds hoops & necklace. Limited time only! No code needed.

ENDS 11/4

for more information on this promotion, see our current promo details page. See Details
15% off engagement rings $1,999+. Code: YES15

ONLINE ONLY

for more information on this promotion, see our current promo details page. See Details
$50 off $299.99+. Code: TAKE50

ONLINE ONLY

for more information on this promotion, see our current promo details page. See Details
25% off Outlet. Code OUTLET25

ENDS 11/12

for more information on this promotion, see our current promo details page. See Details
Up to $150 off select citrine styles. No code needed.

ENDS 9/30

for more information on this promotion, see our current promo details page. See Details
Free standard shipping on orders $99+. No code needed.

LIMITED TIME ONLY

for more information on this promotion, see our current promo details page. See Details
All deals see more. No code needed.

LIMITED TIME ONLY

for more information on this promotion, see our current promo details page. See Details

For you since 1915.

Our legacy today is the same as its been since day one — unconditional care, promises kept, and quality delivered.

Without your story, ours wouldn’t be the same.

Ours starts in Kansas City, where success is measured in stories told and in lives changed. Which is why everything we do is in service of you. Every yes. Every anniversary. Every “just because.”

Helzberg always has been and always will be for you.

null
EARLY 20TH CENTURY
It all started in Kansas City
Morris Helzberg opens the first Helzberg jewelry store in 1915 on two beliefs: The customer always comes first. And nothing says love like a diamond.
null
THE 1940s
Raising industry standards
In the spirit of innovation and commitment to service, the Diamond Council of America is founded by Morris’ son, Barnett Helzberg in 1944.
null
THE 1960s
I am loved
In 1967, Barnett Helzberg coins our iconic phrase “I am loved” while proposing to Shirley Bush, inspiring generations of stories to come.
null
THE 90s
A chance encounter
After a chance run in on the streets of New York, Barnett Helzberg meets Warren Buffet, leading to Berkshire Hathaway acquiring Helzberg.
null
TODAY
A commitment to care and craft
Our promise is and always has been to deliver unconditional care to our community. With every piece we craft and every story we tell.
A legacy of unconditional care

A legacy of unconditional care

Our team of certified industry experts are more than just jewelers. We’re here to turn your dreams into reality, with care and craftsmanship at every step. To build trust with our guests, for generations to come.

Learn more
Committed to the craft.

Committed to the craft.

Our dedication to delivering quality goes above industry standards, from sourcing stones to crafting custom designs. Because we know every piece, keepsake, and heirloom purchased means something more to our guests.

Learn more
Love that’s made to last.

Love that’s made to last.

Keep your piece looking new for generations to come, with our reliable care plans and expert jewelers. We can repair, restore, or even reimagine your mementos into something entirely new.

Learn more
“I was completely blown away! The ring was everything I’ve wanted & more!”
@abbynaumann
null
“Helzberg continues to make sure my ring stays in amazing condition!”
@5killet
null

Discover more

Shop our timeless collections

Shop our timeless collections

With our sustainable options and classic styles, your new piece will live on forever.

Shop all jewelry
The big day and endless milestones

The big day and endless milestones

Visit our new Love & Marriage Studio to find the perfect engagement ring or celebrate a lifetime bond.

Get started
Shop in-stores, nationwide

Shop in-stores, nationwide

Pop into any of our locations or shop online, even go behind the scenes in our Diamond Room.

Find a store