Helzberg Trade-Up Event

| The event has concluded. Please check back soon.

Your pre-loved Helzberg pieces, upgraded

Refresh your Helzberg jewelry collection with a trade-up! Simply bring your qualifying pre-loved jewelry to your local store during our semi-annual Helzberg Trade-Up Event, and we’ll upgrade it to something new.

Trading up is easy

Eligible jewelry

Diamonds

Natural and lab grown diamonds. Loose stones and complete pieces welcome.

Natural precious gemstones

Rubies, sapphires and emeralds in gold or platinum settings only.

Gold

10K, 14K, 18K gold earrings, bracelets, chains and more.

Bridal

Upgrade your engagement ring or wedding band, or trade up for something non-bridal.

Fashion

Replace your everyday fashion essentials with now-trending new arrivals.

Natural gemstones

Get a bigger diamond for a ring, pendant or other piece that’s close to your heart.

Have questions?

Contact customer care at 1-800-435-9237.

Frequently asked questions

The following items are eligible for a trade-up through Helzberg Trade-Up Event:

  • All items must be from Helzberg Diamonds.
  • Natural and lab grown diamond jewelry, natural precious gemstones and Dana Augustine Collection must have had an original paid price of $750 or more.
  • 10K, 14K, 18K gold jewelry must have had an original paid price of $250 or more.

No problem! We should be able to look up your pieces without your original receipt.

Yes! You can trade up one pre-loved Helzberg piece for up to three pieces as long as their total value is two times (2x) the original price or two times (2x) "Our Price" in Helzberg Diamonds Outlet. See associate for details.

The following items are excluded and therefore ineligible for a trade-up:

  • Non-Helzberg items
  • Helzberg natural and lab grown diamond jewelry, natural precious gemstones and Dana Augustine Collection <$750.
  • Helzberg 10K, 14K, 18K gold jewelry <$250.
  • Moissanite
  • Watches
  • Demi-fine/vermeil
  • Colored stones (EXCEPT natural ruby, sapphire and emerald jewelry in gold or platinum settings)
  • Sterling silver necklaces, chains, bracelets, etc
  • Alberto Collection

Yes! As long as they follow the eligibility criteria listed above, custom Helzberg pieces are eligible for a trade-up.

Yes, as long as it meets the original paid price requirements.

Yes, as long as it meets the original paid price requirements.