15% off sitewide*. No code needed.

ENDS 12/14

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Up to 50% off Holiday Sale. No code needed.

ENDS 12/31

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50% off lab created white sapphire & sterling silver tennis braclet $149.99 (reg. $299.99). No code needed.

ENDS 12/31

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$150 off $999+. $300 off $1,999+. code: CELEBRATE

ONLINE ONLY

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15% off engagement rings $1,999+. Code: YES15

ONLINE ONLY

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$50 off $299.99+. Code: TAKE50

ONLINE ONLY

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30% off Outlet. Code OUTLET30

ENDS 12/24

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December Birthstone. Up to $300 off blue topaz and tanzanite styles. No code needed.

ENDS 12/31

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Free Expedited shipping on orders $99+. No code needed.

LIMITED TIME ONLY

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All deals see more. No code needed.

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Helzberg Diamonds Broadway Square

Store Details

Your Store
Helzberg Diamonds Broadway Square

4601 South Broadway Ave
Ste. G06A
Tyler, TX 75703
(903)509-1029

(903)509-1029
Get Directions
Find Another Store

Store hours

Saturday 10:00am - 09:00pm
Sunday 12:00pm - 06:00pm
Monday 10:00am - 09:00pm
Tuesday 10:00am - 09:00pm
Wednesday 10:00am - 09:00pm
Thursday 10:00am - 09:00pm
Friday 10:00am - 09:00pm

Appointments

We're here to help. Connect with us for personalized one-on-one consultations, from quick gifting ideas to engagement ring advice and more. Schedule a virtual appointment or book an in-person appointment. It’s safe, easy and free.

In-store Appointment

Store Details

Your Store
Helzberg Diamonds Broadway Square

4601 South Broadway Ave
Ste. G06A
Tyler, TX 75703
(903)509-1029

(903)509-1029
Get Directions
Find Another Store

Please obtain a google maps api key and put it in Site Preferences!

About This Store

No one knows sparkle like Helzberg Diamonds. Explore our exquisite selection of diamonds, each held to the highest quality standards. Whether you're on the hunt for the perfect diamond, engagement ring, wedding band, or giftable jewelry, we have precisely what you're seeking.

With over 100 years of experience, our team of diamond experts are here to guide you in selecting jewelry that rises to your occasion. We also offer customizable jewelry to match your unique taste. Whether you're getting ready to propose, treating yourself, or celebrating a special moment, Helzberg Diamonds is here to assist you.

Visit our diamond room for an exclusive look at what makes your diamond unique or enjoy a personalized consultation with our local jewelry experts. We're dedicated to providing professional advice, tailored recommendations, and valuable insights to make your shopping experience exceptional. Don't hesitate to reach out - we're thrilled to assist in making your moments memorable.

Store Reviews

google
4.8/5 rating out of 386 reviews

Jayden Venable

5.0

Samantha was SO helpful, and she helped us look for the perfect wedding rings for both of us. Highly recommend because she helped will all aspects, price, look, lab grown or natural!

google 4 months ago

Yulisa Salinas

5.0

Regina was absolutely lovely and lots of help during our time there! She made sure we got exactly what we were looking for and was a delight to talk to. Trey came in towards the end and alongside Regina helped us understand our purchase/warranty options and what everything meant. They were all so kind and courteous, 10/10 recommend coming in and asking for Regina or Trey, regardless of who helps you though, you’re in great hands! The atmosphere is always welcoming and anyone you speak to is eager to help.

google 2 months ago

John Parker

5.0

Helzberg Diamonds is an old friend of my mine. I first visited the establishment 19 years ago to purchase wedding rings for me and my wife. Trey, the store manager helped me select the perfect ring for my wife. I have used this business throughout the years to purchase more jewelry. Today me and my wife were back in the store. Rise a new employee took great care of us. If you find yourself needing to purchase that perfect diamond ring, I strongly recommend this business. Great Jewelry, and great people to serve you.

google a year ago

High Climber

5.0

Was a refreshing experience going into Helzburg diamonds in Tyler. Trey directed me to a watch that I will surely enjoy. Trey was very knowledgeable about the products and helped me get what I wanted. He truly is an asset to the company. Was a great experience and will shop for jewelry nowhere else because of the customer service he delivered. Thank you!

google a month ago

Daniel Fajardo

5.0

Loved the attention, expertise, and professionalism of Samantha and Regina. Third time purchasing here and everytime it is has been. Will be back.

google 4 months ago

Shop Helzberg Diamonds Broadway Square

Engagement
Anniversary
Earrings
Necklaces
Bracelets
Rings

At This Location

Explore pre-owned Rolex
Make conscious shopping a part of your story with pre-owned, authenticated luxury goods on the next stop of their journey. Visit us in-store to find an iconic, pre-owned Rolex timepiece that fits your lifestyle.
Explore authenticated, pre-owned handbags
Make conscious shopping a part of your story with pre-owned, authenticated luxury goods on the next stop of their journey. Visit us in-store to find once-loved designer handbags from top-tier brands.
Explore pre-owned fine jewelry
Make conscious shopping a part of your story with pre-owned, authenticated luxury goods on the next stop of their journey. Visit us in-store to shop the highest-quality pre-owned fine jewelry.
Repairs and Appraisals
Helzberg RE provides repair and restoration services for all jewelry — even if it’s not from us. From fixing broken links and replacing missing stones to resizing rings and repurposing heirlooms, our master jewelers can repair, restore and reimagine your most-loved pieces. See an Associate for details about our quarterly certified appraisal clinics.

Why Helzberg

+100 years of excellence

Jewerly Guarantee

Life Time Care Plans

Your Store Experience

Schedule an Appointment
Our dedicated and knowledgeable Associates are here to help you find the perfect jewelry for any occasion. They are committed to providing you with expert advice, customized suggestions and education to make your shopping experience truly enjoyable.
The Diamond Room Experience
Immerse yourself in the unique in-store diamond room experience at Helzberg Diamonds. Spend one-on-one time with a diamond expert, view our exquisite diamonds, and explore every facet and detail with our advanced Angular Spectrum Evaluation Tool (ASET).
Buy Online, Pick Up In Store
Simply select “FREE Store Pickup” when you’re ordering online, and we’ll send you an email when your order is ready.
Repairs and Appraisals
For jewelry repairs or expert appraisals, visit any Helzberg Diamonds location. Our skilled team offers a free inspection and provides professional repair services. See an Associate for details about our quarterly certified appraisal clinics.
Jewelry Financing Made Easy
When it comes to financing your dream jewelry, we are delighted to offer a range of options to suit your needs. Choose from the Helzberg Diamonds Credit Card, the Helzberg Diamonds Private Account or our No Credit Needed Program.
Hassle-Free Returns
For hassle-free returns or exchanges, you have 30 days from the purchase date, and you can visit your local Helzberg Diamonds store or arrange a free return shipment if there isn't a store nearby.
Customize Your Engagement Ring
Create a forever cherished custom engagement ring at your Helzberg Diamonds jewelry store. Choose from natural or lab grown diamonds, various metal types, styles and more to design your perfect ring.
Personalized Jewelry
Unlock your creativity with our Personalized Jewelry Collection. From names and important dates to birthstones and more, infuse each piece with a personal touch, making it uniquely yours or the perfect gift for someone special.
Ring Sizing Made Simple
Finding the perfect ring size is easy with our various options, including in-store fitting, ordering a free ring sizer in the mail or using our ring sizer PDF.
Special Discounts for Heroes: Honoring Military, First Responders, Teachers and Students 
We are honored to extend special discounted rates to military members and their families, first responders, teachers and students, as our way of showing appreciation for their service.
Ready to make it official? We can officiate! 
Skip the spectacle and elope with us! Our ordained Associates at any Helzberg Diamonds can help you get the ring and get hitched in style.

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Other Questions? Contact us

Helzberg Customer Care

1-800-435-9237
Contact Us