LIMITED TIME ONLY
for more information on this promotion, see our current promo details page. See Details
LIMITED TIME ONLY
for more information on this promotion, see our current promo details page. See DetailsHelzberg Diamonds The Avenues
Store Details
10300 Southside Blvd
Space 120
Jacksonville,
FL
32256
(904)363-8897
Store hours
Thursday 11:00am - 07:00pm
Friday 11:00am - 07:00pm
Saturday 11:00am - 07:00pm
Sunday 12:00pm - 06:00pm
Monday 11:00am - 07:00pm
Tuesday 11:00am - 07:00pm
Wednesday 11:00am - 07:00pm
Appointments
We're here to help. Connect with us for personalized one-on-one consultations, from quick gifting ideas to engagement ring advice and more. Schedule a virtual appointment or book an in-person appointment. It’s safe, easy and free.
Store Details
10300 Southside Blvd
Space 120
Jacksonville,
FL
32256
(904)363-8897
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About This Store
No one knows sparkle like Helzberg Diamonds. Explore our exquisite selection of diamonds, each held to the highest quality standards. Whether you're on the hunt for the perfect diamond, engagement ring, wedding band, or giftable jewelry, we have precisely what you're seeking.
With over 100 years of experience, our team of diamond experts are here to guide you in selecting jewelry that rises to your occasion. We also offer customizable jewelry to match your unique taste. Whether you're getting ready to propose, treating yourself, or celebrating a special moment, Helzberg Diamonds is here to assist you.
Visit our diamond room for an exclusive look at what makes your diamond unique or enjoy a personalized consultation with our local jewelry experts. We're dedicated to providing professional advice, tailored recommendations, and valuable insights to make your shopping experience exceptional. Don't hesitate to reach out - we're thrilled to assist in making your moments memorable.
Store Reviews
Tabetha Cox
Penelope was amazing! SHE was the reason I bought from Helzberg. Her personality and knowledge were unmatched. It’s great to get great customer service sometimes!
a week ago
Kylie Sweet
The best experience I could have hoped for!! My grandmother has bought me several pieces of jewelry from Helzberg over the years, so when my boyfriend (20) and I (21) were ready to look at engagement rings, this was the first place I wanted to look. We made an appointment to look at engagement rings with an associate (because we knew next to nothing about shopping for rings) on a Saturday afternoon, mid June. We walked in, told them we had an appointment and they took us back to the engagement rings in a quiet corner of the store. We said from the start that we weren’t buying anything that day and that it was our first day looking, so we would probably have a lot of questions. Samantha, Jeshua, and Alvan were INCREDIBLE. They asked about our love story, budget, and what we liked, and never made us feel like we were too young or that our budget was too small. They were never trying to sell us something, they were genuinely trying to figure out what we wanted. I really loved a 1 carat marquise but wanted to see a 3 carat for comparison, and when I tried on the 3, all of them agreed with me that it was too big for my finger and they put it away. They could have pushed a bigger, more expensive diamond for me but they didn’t because they really took into account what I was looking for. While I was trying to figure out what I liked, Alvan was helping my boyfriend learn all of his options for payment, what the process was like, and asked him more in depth about our love story. When I was curious about seeing a 1.5 carat diamond, they told me that they didn’t have any in stock, but could order me one to see. I guess my boyfriend and I looked panicked, because they ensured us it was a free service, and if we didn’t like the diamond they could just send it back. We agreed and thanked them profusely before we left. It was the single most magical experience and so much better than I was hoping. A week later, my boyfriend and I came back to see the diamond that was ordered with Jeshua. He took us back to the private diamond room, explained to us everything about the diamonds, and told us what to look for. He placed the loose diamond in a setting for me and had me try it on and it was perfect. My boyfriend and I LOVED it! It was so sparkly and clear and just the right size for me. He even set up the 1 and 1.5 side by side so I could see the difference. We asked him about the timeline of buying and making the ring, and he answered all our questions easily and thoroughly. He eased any worries we had AND we ended up finding a gorgeous diamond that we loved for under half of our budget. We thanked Jeshua for all his help and he told us he couldn’t wait to see us back later this year. My boyfriend is so excited to go back there to make and purchase my engagement ring later this year. We will be Helzberg customers for life. They were attentive, kind, knowledgeable and didn’t try to sell us. It felt more like friends talking than salespeople. I truly cannot say nearly enough good things about Helzberg at the Avenues and their incredible team. Thank you so much for making our engagement shopping experience so special, easy, and worry free. We can’t wait to come back in November and for years and years after!!!
5 months ago
Riley Donadio
We went to look for rings at the Avenues Mall & Penelope was truly such a help. She explained everything to us & explained all of our options, financing, etc.. It was the BEST experience we’ve had at a ring store. If you’re looking for your dream ring, I couldn’t recommend Penelope at the Avenues more.
3 months ago
Kate
Today I bought my engagement ring from Penelope with the help of manager Samantha. Penelope was so sweet, didn’t make me feel pressured to get anything or make me feel uncomfortable trying on different options. When she found out my mom’s ring is from Helzberg she cleaned it while we were shopping! she She was so knowledgeable and friendly. The other jewelry stores didn’t explain their policies, payment options, and were focused on getting me to put money down asap, but Penelope was so forthcoming with all the details I didn’t even need to ask! When we had some technical issues with the payment due to my fiancé being in a different state both ladies were sooooo patient. I would 100% recommend this store and asking for Penelope! Thank you so much!
a year ago
Christopher ward
Cheryle was fantastic as usual! Kind, friendly, patient, gave us options to decide from for rings until my wife found her forever ring! Please recognize her in some way. This is not the first time she has helped us with our needs!
4 months ago
Shop Helzberg Diamonds The Avenues
At This Location
Why Helzberg
+100 years of excellence
Jewerly Guarantee
Life Time Care Plans
Your Store Experience
Schedule an Appointment
The Diamond Room Experience
Buy Online, Pick Up In Store
Repairs and Appraisals
Jewelry Financing Made Easy
Hassle-Free Returns
Customize Your Engagement Ring
Personalized Jewelry
Ring Sizing Made Simple
Special Discounts for Heroes: Honoring Military, First Responders, Teachers and Students
Ready to make it official? We can officiate!